The Alchemy Labs way
We exist to create behaviour change
through insights and inspiration.
Alchemy Labs was founded out of a desire to help organisations solve their most challenging problems.
Drawing on our founders’ nearly 40 years’ combined experience, we fuse ‘Big 4’ credentials with a deeply personal, boutique energy.
We understand that every change challenge is unique and that template approaches drive predictably underwheming outcomes.
We believe that change happens at the intersection of insights and inspiration. It must be underpinned by rigorous science and an understanding of the problems at hand, and driven by catalytic experiences that spark and sustain transformation.
We bring to the table deep experience in behavioural and human centered design, behavioural economics and neuroscience, and sprinkle it with a dusting of art and magic to offer something unlike anyone else.
Our global work with major clients spans financial services, telco, retail, pharma, education and energy, as well as government agencies at both the State and Federal level.
Meet our founders
Dr Emily Heath
Em is a senior executive and neuroscientist with over a decades’ experience in the design, implementation and evaluation of large-scale behaviour change programs.
In a career spanning both business and academia, she represents a unique fusion of impeccable research credentials and deeply practical enterprise experience.
Em spent five years as Director of the Community Impact sub-service line at EY, and her clients span industries like financial services, telco and technology, as well as State and Federal government agencies. As well as speaking and consulting around the world, she also has research published in prestigious journals such as The European Journal of Neuroscience.
Emily holds a PhD in behavioural neuroscience from the USYD Brain and Mind Centre, a first-class honours degree in biochemistry, a certificate in sustainable business from Harvard Business School (online), and a graduate certificate in behavioural economics from UTS.
You can email Em at emily@alchemylabs.net.
Dominic Thurbon
Dom has nearly 20 years’ experience as a successful entrepreneur, experienced senior executive, and internationally engaged speaker who helps organisations drive behaviour change in the face of external disruption.
Dom spent over five years as a Partner at EY, and has authored and researched best-sellers published in over 15 countries on subjects as diverse as behavioural change, strategy, purpose-driven leadership, the future of work , and disruption.
He was founder and Chief Creative Officer at Karrikins Group, a behaviour change agency with over 100 staff across Australia, New Zealand and North America (acquired by EY in 2019). He was also founder at EI, an AI-enabled technology company providing mental health and wellbeing solutions (acquired by Qoria in 2022).
Dom has spoken to a combined audience numbering in the tens of thousands across Australasia, Europe and North America, with clients across financial and professional services, technology, FMCG, pharmaceutical and automotive industries.
You can email Dom at dom@alchemylabs.net.